‘Why Speculate?’ is a visual essay, that asserts the value of speculative design within the design process of new products and services. After having explored design fiction artefacts like instruction manuals and catalogues in alternative worlds, speculative fiction stories, and critical design cartoons in the previous books; Visual Essays is yet another format that Eliza allows me to explore.

This two page essay is an excerpt / iteration of my ‘FutureBabble’ lecture that I’ve been doing for several years at various venues.

Ironically, it also feels like I’m justifying the Eliza project through this visual essay.